Betsafe review
Reviewed by the OddsCapo editorial team
Welcome offer
Sharp odds on Allsvenskan
Promotions on Swedish football and hockey all season. 18+. New customers only. Wagering requirements and terms apply. Please gamble responsibly.
Established in 2006, Betsafe is a prominent name in the European betting landscape, operating with a respected Swedish licence from the Spelinspektionen which ensures a secure and regulated environment for customers. While Betsafe shares its powerful technology platform and corporate ownership with the Betsson Group, it has successfully cultivated its own distinct identity. The brand projects a slick, modern image and maintains a clear strategic focus, particularly on catering to fans of Swedish domestic sport. This specialisation is a core part of its appeal and is most evident in its odds and promotional activity, where top-tier Swedish leagues like the Allsvenskan (football) and SHL (ice hockey) are frequently given preferential treatment.
Betsafe’s product is primarily tailored towards the recreational bettor rather than the high-staking professional. This philosophy is reflected across its platform, which is optimised for a seamless and intuitive user experience, featuring tools like a Bet Builder and a highly-rated mobile app. The bookmaker's core strategy isn't to offer the market's best odds across the board, but to provide a comprehensive and reliable service that delivers exceptional value in its chosen niche markets. With accessible payment options including Visa and Mastercard, alongside instant withdrawal methods like Trustly in supported regions, Betsafe has adapted effectively to the demands of the modern bettor for speed and convenience, making it a strong contender for a wide betting audience.
Quick facts
- Founded
- 2006
- Licence
- Swedish licence (Spelinspektionen)
- Min. deposit
- 100 kr
- Withdrawal time
- Instant via Swish
- Sports
- 28+
- Payment methods
- Swish, Trustly, Visa, Mastercard
Ratings
Pros
- Enhanced promotional odds on Swedish sport
- Exceptional mobile app and user interface
- Very fast withdrawals with methods like Trustly
- Strong platform for live betting and cash out
Cons
- Average odds on major international leagues
- Not suitable for professional or sharp bettors
- Standard market depth on non-niche sports
Odds and margins at Betsafe
In terms of odds, Betsafe employs a targeted strategy that clearly benefits bettors with an interest in Scandinavian sports. A key selling point is its recurring offer of 'Sharp odds' on Sweden's Allsvenskan. In practice, this means Betsafe reduces its own margin on these fixtures, leading to a higher theoretical payout for the customer. While a typical 1X2 market on a major European league like the Premier League might carry a margin of 4-5% (equating to a 95-96% payout), Betsafe will often enhance its Allsvenskan odds to offer a payout of 97% or higher. For these specific matches, their prices can become highly competitive, occasionally matching or even exceeding those found at sharp, low-margin bookmakers like Pinnacle. This makes Betsafe an essential destination for anyone seriously betting on Swedish football.
For most other events, including major international football, NFL, and NHL markets, Betsafe's odds are more conventional and can be described as average. They typically align with the general market consensus, acting as a price-follower rather than a market-originator. This means you are unlikely to find consistently market-leading odds on mainstream events, and their lines tend to offer the best value closer to kick-off once the market has settled. Bettors who focus on achieving consistent closing line value will find better options elsewhere. It's also important to note that, like most bookmakers targeting a recreational audience, Betsafe is known to limit the stakes of consistently winning players. If your strategy involves exploiting market inefficiencies or you are a long-term profitable player, you will likely face restrictions. This confirms their position as a bookmaker geared more towards entertainment and casual play than professional, high-volume betting.
Markets and coverage
Betsafe provides betting on approximately 28 different sports, a solid offering that covers everything a typical bettor would expect, from football and basketball to more niche disciplines. The depth of markets available, however, varies by the event's profile. For a standard Premier League or Champions League match, the bookmaker offers a comprehensive but not exhaustive range of around 150-250 betting options. This includes all the fundamentals: match result (1X2), goals totals (Over/Under), and Both Teams to Score, alongside a decent selection of half-time and period-specific bets. However, specialist bettors may find the offering somewhat limited. For example, the range of Asian handicap lines is generally confined to the most common quarter, half, and full lines, lacking the depth and early availability seen at specialist Asian bookmakers. The selection of corner and card markets is perfectly adequate for the casual punter but doesn't lead the market.
Where Betsafe truly excels and creates a unique selling proposition is its coverage of Swedish sport. Here, the market depth goes far beyond what many international competitors provide. This can manifest as special bets on individual goal-scorers in an SHL ice hockey game, head-to-head matchups between Swedish athletes in a track and field event, or unique statistical wagers related to the Allsvenskan. This localised depth adds significant value for bettors with expertise in these leagues. Furthermore, their Bet Builder feature is seamlessly integrated and highly functional. It allows users to combine multiple selections from a single match—such as the match winner, a goal-scorer, and the number of corners—into a single accumulator-style bet. The tool is fast, responsive, and supports a wide array of markets, making it an excellent feature for creating personalised and engaging wagers.
App, site and features
The Betsafe platform is one of its most significant assets, a fact underscored by its high app rating of 4.4/5. Whether accessed via a desktop browser or the dedicated mobile app, users are greeted by a sleek, dark-themed interface that prioritises speed and functionality. Navigation is highly intuitive, with logically structured menus making it effortless to browse between sports, leagues, and individual events. The search function is robust, and the betslip is clearly designed, accommodating everything from simple singles to complex system bets with ease. The app, in particular, stands out as a polished and stable piece of software, providing a first-class user experience. A valuable feature is the customisable push notifications, which can alert users to goals, match starts, and even significant price movements on tracked events, keeping them connected to the action.
Their live betting console is comprehensive, offering a vast number of in-play events around the clock. Odds update dynamically with minimal lag, and the Cash Out feature is a highlight—it's widely available, reliable, and offers fair values. This allows bettors to lock in a profit or cut their losses before an event has concluded. Payment processing is another area of excellence. With support for major methods like Visa, Mastercard, and Trustly, deposits are simple. Withdrawal speed is a key strength; payouts processed via e-wallets or Trustly are often completed instantly or within hours, a major plus for customer satisfaction. Finally, their customer support is readily available via live chat and email, providing professional and helpful service. Overall, Betsafe's technical platform and user-centric design are firmly in the top tier of the industry.
Verdict
Betsafe is an outstanding bookmaker for a large and well-defined audience: the recreational bettor who enjoys a premier user experience and holds a particular interest in Scandinavian sports. Their strategy of leveraging the powerful Betsson platform while cultivating a distinct brand identity focused on Swedish leagues is highly effective. By offering enhanced 'sharp odds' promotions on the Allsvenskan and SHL, they create a unique value proposition that sets them apart from many global-facing competitors. This, combined with one of the market's most fluid and user-friendly mobile applications, makes them an excellent choice for anyone who primarily bets on their phone.
Their strengths are clear: a top-tier app, exceptionally fast payouts in many regions, and a solid in-play betting product. The weaknesses are equally transparent. The odds on mainstream international sports like the Premier League and NFL are generally average, and the bookmaker is not a suitable home for professional or sharp bettors due to its policy of limiting successful accounts. As a FlashOdds editor, I view Betsafe as an ideal complementary account. Use it to take advantage of their excellent niche odds on Swedish sport, for its superb live betting interface, and for its general ease of use. For hunting the absolute best price on major international events, however, you may need an account with a lower-margin bookmaker. In summary, Betsafe is a highly-rated, reliable, and enjoyable platform for the right type of player.
Frequently asked questions
Is Betsafe licensed?
Swedish licence (Spelinspektionen)
How fast are withdrawals at Betsafe?
Withdrawals at Betsafe normally take instant via swish when you use one of the supported payment methods.
Does Betsafe have a welcome offer?
Sharp odds on Allsvenskan
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